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To take advantage of local citations, it is essential that you already have a Google My Business listing set up, claimed and optimised. In traditional organic SEO, links from a trusted relevant website are one of the main ranking factors Google uses. With regards to local SEO, text hyperlinks help rank Google Local Pack listings in the search results. unicus.com.au Get to know your audience as well as Seventeen to give your sales and marketing activities laser-like focus. What do employers, landlords and consumers all share in common? They all demand references to find out whether the people they’re dealing with are trustworthy and reliable